I was able to brainstorm ways the visual elements would be laid out and in what order. This course was pretty flexible, so I used a fun and unique style to tell the story.
So, for example, if the course was on a serious topic, a cartoon-style would not be appropriate. This is vital for the artist because it helps to define the style and approach to be used in the card images. Early during the process of course creation, decisions are made regarding the course tone and audience. This also makes it easier for the artist to create a theme with recurring characters and elements. Using a story arc is a great way to frame information around a relatable and understandable narrative. Whenever applicable, our writers create a story arc for these courses. The first thing I did was read the course in its entirety.
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